High Flying in Nice with Jetcraft.
Nice is synonymous with high-profile business travellers, and the Jetcraft brand is perfectly aligned with the through traffic at Nice Business Airport. Cook + Associates was commissioned to design and install a small-scale, perfectly formed and wholly strategic presence in the terminal, acting as a prime attraction point for travellers to stop by day and night.
Following a major update to the installation in July this year, the emphasis turned to digital technology, as we aimed to design a completely eye-catching autonomous experience. The stand is packed with our latest innovations to provide a non-stop attention draw, complete with an interactive touchscreen display hosting a catalogue of information on the latest aircraft availability.
The main focus of the stand is on a high-impact holographic display feature, showcasing a carousel of branding from by-line animations and aircraft displays. The futuristic technology provides a revolutionised impactful vision of Jetcraft’s brand, positioning themselves as the future of private aviation for international clientele.
Whether the stand is being manned or used as a space to relax in, the aura is one of luxury, thanks to the use of premium materials. Our design provides comfortable casual seating and incorporates a cleverly designed foldaway desk as a flexible option for hosting delegates.
“A huge thanks to you and the whole team for all your hard work in the run-up to as well as the installation of our new booth. I’ve had very positive feedback from our team and delegates, it looks really great.” – Samantha Parkhouse, Marketing Manager at Jetcraft.
The results to date speak for themselves. During the difficult days of Covid-19 and restricted travel, Jetcraft’s Nice Airport presence kept the brand in front of a prime target audience. As travel has returned to near normal (if not more than), the opportunities to interact both digitally and physically with customers have raised the stand’s value further. Jetcraft reports high levels of traction from the data collection system, as well as confirmed jet sales – as the stand concept continues to evolve and deliver.
